Success is sitting down and working (and working, and working) during the days and months and years when you’re making no money and no one else is paying attention.
The reality is that jumping into the creative vortex, while seemingly impossible, is actually the easy part. The process of sharing your work, of struggling to sustain your work, is far harder and scarier than creating it in the first place. I have to put as much energy into distributing and marketing the book as I did into the days I spent locked in the library writing it. I know that Day 366 requires far more dedication than Day 1.
Learning to balance this tension between the fire that burns within your heart and the practical voice inside your head is what makes you an artist or an entrepreneur. It’s what allows you to make the hardest decision you ever have to make (which you have to make every single day—sometimes two or three times a day): the decision to keep going.
In the interest of engaging this community, I’d like to share my marketing plan with all of you. First, sharing this will hold me accountable to the 1,456 thoughts currently running through my brain and help me learn from you what I’m doing right, what I’m missing, and what I’m screwing up. Second, this allows each of you to see where you can best contribute based on your unique talents and connections. Finally, I hope it serves as a resource for other authors marketing their books, or other creatives trying to engage millennials.
If you are someone like me — a convener, enabler, community builder, curator, connector, social catalyst, experience designer, facilitator, movement builder — do not listen when people tell you your work is bullshit or that your job title makes it sound like you’re unemployed. Keep going. Your work is real work. Your work matters. Your work matters more than you know.
Just for life. As if life was not good enough. Is there a better reason to quit your job than the fact that you are not happy, that you are not fulfilled, that you are not living out your full potential in life? I want to do something different with my life. What that is—I’m not exactly sure—but I want it anyway. I know it will involve me pursuing my personal interests (writing, supporting social entrepreneurs who are creating positive change) and being the best version of me; a passionate, creative me that wants to make others happy and empower people to live out their full potential in life.